为了向你证明,咱还真不是一家只能订酒店的网站,Hotels.com把自己的域名改了。


以前是: www.Hotels.com.

对不起,现在成了:www.Hotels.AndCastles.AndHouseboats.AndIgloos.AndTeepees.AndRiversideCabins.

AndLakesideCabins.AndPondsideCabins.AndStreamAdjacentCabins.
AndCabinsThatArentNearAnyBodiesOfWaterWhatsoever.AndLakeHouses.
AndRegularHousesAndLodgesAndSkiLodgesAndAllThings.
Ski/ChaletRelatedAndBoutiquesAnd5StarSuitesAndRetreatsAndBungalows
AndJungleBungalowsAndOtherKindaLessExcitingBungalowsAndCabanas
AndOceansideCabanasAndSeaSideCabanasWhichSeemLikeTheSameThing
AndBedAndBreakfastsAndJustBedsBecauseThoseAreKindOfA
RequirementInRoomsOfAnyKindInOurOpinionAndCottagesAndVacation
HomesAndHostelsAndYouCanGetRewardedBasicallyEverywhereAnd
ResortsAndGetawaysAndInnsAndHarborInnsAndVillasForGuysNamedJamie
FromNorthEasternMiamiAndVillasForHumansNamedAnyOtherKindOf
HumanNameAndTreehousesAndHousesNearTreesAndRanchesForPeople
WhoReallyLikeFarmAnimalsAndRanchesForPeopleWhoJustFeelKindOf
SoSoAboutFarmAnimalsAndRanchesInGeneralAndCliffHousesAndRewards
AndYesWeAreSurprisedYouAreStillTypingAtThisPointButHeyWeStillHave
MoreAccomodationsSoWeWillJustKeepListingThemBroBroAndBeach
GetawaysAndSnowyGetawaysAndThoseAreTheOnlyTwoKindsOfGetaways
AndMansionsAndLoftsAndFarmStaysAndFarmStayRetreatsSpecifically
InNewZealandBecauseNothingSaysLuxuryLikeAnExcessOfHayAndGoat
NoisesAndIceHotelsAndIceCabinsAndIceLodgesAndHotelsWithBalcony
CapabilitiesAndHotelsWithRooftopsBecauseEveryHotelNeedsARoofItIs
KindOfJustLogisticalAndTimesharesAndCountryHomesAndPalazzinas
AndYesWeKnowWhatPalazzinasAreDontActLikeWeDontWhoIsTheExpertHere
AndPenthousesAndManorsAndStatelyManorsWhichFeelPrettySimilar
AndTownhousesAndPalacesAndHousesAndCasasWhichAreHouses
ButInSpanishAndGuestHousesForWomenNamedTammyWhoLiveForA
GreatDealAndRewardsForEveryoneElseWhoLikesAGreatDealAndAllTypes
OfPlacesForPetsAndAllTypesOfPlacesForNotPetsAndThemedHotels
AndPirateHotelsAndFairyTaleHotelsAndHauntedHotelsAndHaunted
MotelsOrToPutItAnotherWayMotelsAndYesWeAreStillGoingAndFamily
ResortsAndPlacesNearGoatYogaAndPlacesWherePeopleHaveMuscles
AndPlacesThatServeMelonBetweenTheHoursOf6And10AMAndHouse
YachtsAndYachtClubsAndOtherThingsOnOrNearWaterAndDolphin
MotelsInLowerSanDiegoAndAlsoYurts.com

△Hotels.com 的新网址


这条号称史上最长的域名,由2083 个英文字符组成。除了酒店,咱还有城堡、船屋、冰屋、圆锥形帐篷、河边小屋、湖边小屋、池塘边小屋、溪边小屋、管它什么屋反正就是你能想象到的各种屋,巧妙植入Hotels.com 可提供的各种房型。


怎么?一长串密密麻麻的英文字母看着就脑壳儿疼?你也可以选择退后几步、静静闭目聆听这段由Captain Obvious带来的相声贯口表演《报房型》。(误)


More Than Just Hotel



不夸张,完整念完这个域名的口播就需要3分钟。

开玩笑,喜提史上最长域名显然是广告创意公司 CP+B精心策划的一场“闹剧”。

对不起,我要剧透,当你尝试输入这一长串网址最终……还真的能跳转回 Hotels.com的网站首页。



 CP+B的创意总监Quinn Katherman表示,这则campaign是为了传达:Hotels.com让你无论身处何时何地都能自在做自己。“URL是我们目前在网络体验中容易被忽视的部分,让人们再次注意到URL最好的方法便是发布最长的URL。”


除了史上最长的URL噱头,Hotels.com还推出系列广告短片,甭管你在多么荒谬又无厘头的场景中跳舞、踩酿葡萄酒、击打手鼓……Hotels.com都鼓励你:You do you and get rewarded!(做自己,就能获得回报)



嗯,Hotels.com才不和你们玩儿虚的,这个回报可能就是指网站推出的限时优惠活动——输入优惠码 “MORETHANHOTELS”即可享有满200美元减20美元的优惠。

有些时候长不如短,有些时候短不如长。


管你喜欢长还是短,至少Hotels.com皮这一下很开心。

摇摇冻

2018-05-16 15:07

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